Swim Week of the Palm Beaches draws 21 designers to Singer Island

The 3rd Annual Swim Week of the Palm Beaches ran Sept. 25-27 at Amrit Ocean Resort on Singer Island, mixing runway shows, wellness activations, celebrity guests and charitable tie-ins. The event aimed to extend swimwear fashion beyond the catwalk and deepen its reach with creators, media and community partners.

Why it matters: - Swim Week of the Palm Beaches is positioning itself as more than a fashion showcase. - The event combined runway programming with wellness, celebrity appearances and charity partnerships, broadening its appeal to fashion, lifestyle and community audiences. - The 2026 edition also created social media content and media coverage that can keep attention on participating designers after the weekend.

What happened: - The 3rd Annual Swim Week of the Palm Beaches took place Sept. 25-27, 2026, at Amrit Ocean Resort on Singer Island. - The event featured runway presentations from 21 U.S. and international designers. - The Biz Angels and V&T Events Co. produced the three-day event. - The weekend included the NEWLIFE Expo, VIP experiences, wellness activations, celebrity appearances, media coverage and charitable partnerships supporting USA Diving and GenBlue. - Notable guests included NFL legend Lorenzo Neal, MLB Hall of Famer Frank Thomas and DJ TUMBLES. - Lorenzo Neal co-hosted the VIP Lounge Experience. - The emcees were Victor Concepcion, Brooke Brazelton and Paige Lilian.

The details: - Friday, Sept. 25 designers were Capristan, Maty Machado, Belle D'Amour, LB Fashion, Cocosoliel, Mynuzzi, Vilena Swim, Gigiazara and Meduza Swim. - Saturday, Sept. 26 designers were Whipped Cream Swimwear, Heat Swim, Katrina Boutique, Carlos Andres: Divine Boutique, Boca Tanning & Hangar, Blueline and Boca Babes. - Sunday, Sept. 27 designers were Sugar Bush, LeFlawn, Posh & Purpose, Sunburnt Swim Wear and Akimota. - The event included wellness-focused programming such as Coffee & Vibes and Bounce & Beats. - The programming also included VIP activations and charitable initiatives. - The event was designed to connect swimwear and resort fashion with the broader Palm Beach lifestyle. - Organizers said the event's partnerships with USA Diving and GenBlue expanded its focus into community and charitable engagement. - A photo folder with 17 hi-res images was made available at Photos.

Between the lines: - The event leaned into a hybrid model that blends runway commerce, creator-driven distribution and experiential marketing. - Social content from influencers, photographers and media personalities helped push the event beyond the physical venue. - The creator roster included accounts with large followings, such as Edgar Entertainment at 880K followers and Victoria Vesce at 310K followers. - Twelve credentialed media professionals documented the runway shows, guests and weekend experiences. - Executive Producer Ismari "Izzy" Rosales said the goal is to bring together designers, creators, media, athletes, wellness partners and the community in a setting that creates meaningful connections and experiences.

What's next: - Participating designers and partners can continue using the runway imagery, interviews, creator content and media relationships generated during the weekend. - Swim Week of the Palm Beaches is expected to keep building on its position as a South Florida fashion and lifestyle event. - The event's social accounts and website remain listed as @swimweekpb and officialswpb.com.

The bottom line: - Swim Week of the Palm Beaches is evolving into a broader lifestyle platform, using fashion as the anchor and wellness, celebrity access and charity as the draw.