Element By The Living Urn adds new urns and keepsakes ahead of NFDA expo
Element by The Living Urn is expanding its memorial lineup with new wood, seashell, jewelry and keepsake products ahead of the National Funeral Directors Association International Convention & Expo in Charlotte on Oct. 25-28, 2026. The company also plans to roll out its 2027 product catalog this month and continue expanding U.S. production.
Why it matters: - Element by The Living Urn is broadening its product mix for families and funeral professionals looking for more personalized memorial options. - The expansion adds more choices in scattering urns, keepsakes and cremation jewelry ahead of a major industry gathering. - The company also signaled continued growth in U.S. production capacity over the coming year.
What happened: - Element by The Living Urn announced new walnut and cherry wood scattering urns. - The company also introduced urns made from seashells. - The product update includes new memorial keepsakes and jewelry pieces. - Element by The Living Urn will display the new products at the National Funeral Directors Association International Convention & Expo in Charlotte, North Carolina, on Oct. 25-28, 2026. - The company will be at booth 1609.
The details: - The new lineup includes innovative scattering and modern urns, according to company president Mark Brewer. - The collection also adds new cremation jewelry options. - Element by The Living Urn will show its flagship Living Urn, which grows a tree from ashes. - The company will also feature Living Stones cremation stone keepsakes. - Living Glass glass memorial pieces will also be on display. - The 2027 product catalog will be available this month. - The catalog will include all of the new urns and keepsakes.
Between the lines: - The launch suggests Element by The Living Urn is leaning into more design-driven, personalized memorial products. - The added focus on a trade convention shows the company wants to reach funeral directors directly as product placement decisions are made. - Brewer said the company plans to introduce more unique urns and keepsakes over the coming year and expand its U.S. production footprint.
What's next: - Element by The Living Urn plans additional product introductions over the next year. - The company expects continued expansion of its U.S. production footprint. - Funeral directors attending NFDA can review the new offerings in person at booth 1609.
The bottom line: - Element by The Living Urn is using NFDA to spotlight a wider memorial lineup and signal more product growth ahead.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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