MAU Vegas adds new leaders ahead of 2027 Bellagio move

MAU Vegas is expanding its leadership network and advisory board as it prepares to move to Bellagio Las Vegas on May 4–6, 2027. The changes are meant to deepen executive programming, broaden global community ties, and shape the event’s next phase in mobile, gaming and app growth.

Why it matters: - MAU Vegas is widening the circle of executives, founders and operators shaping its 2027 program. - The expansion is designed to improve the event’s relevance across mobile, gaming, commerce, creators, advertising and measurement. - The move to Bellagio Las Vegas and the larger leadership network signal a bigger push to influence where the mobile industry is headed next.

What happened: - MAU Vegas announced an expanded network of industry partners, ambassadors and advisors for 2027. - Alexandra Ivacheff joined as Executive Programming Partner. - Amanda Lulewicz joined as Executive Experience Advisor. - Eve Wang joined as MAU China Ambassador. - Evelin Herrera continued as MAU Founder Ambassador, and EHVM Capital became the Official Founders Experience Partner of MAU Vegas. - MAU Vegas said the expanded network comes as the event prepares to move to Bellagio Las Vegas.

The details: - Ivacheff will also join the MAU Advisory Board. - Ivacheff brings experience with senior enterprise brands, marketing leaders and the mobile growth ecosystem. - Lulewicz most recently served as VP of Growth at Muus Collective. - Lulewicz previously held senior product marketing roles at EA Mobile and Glu Mobile. - Her prior work included Design Home, Kim Kardashian: Hollywood and Covet Fashion. - Wang is Founder and CEO of ZeusAI. - Wang previously worked as a Growth Manager, Apps & Games at Google. - Wang’s role focuses on East-West mobile market connections and helping Chinese apps expand into Western markets. - Wang also helps Western companies pursue growth opportunities across Asia. - EHVM Capital’s partnership builds on its work with founders, investors and operators. - Founders House returns at Bellagio in 2027 with twice the footprint of 2026. - The Founders House program will expand founder learning, networking and community experiences. - MAU is also expanding its Advisory Board for programming and speaker recruitment in 2027. - New advisory members include Margarita Vasilevski, Carolina Paradas, Chris Miles, Simona Rubanaitė-Vasiliauskė, Molly Williams, Ömer Yakabağı and Jim Hamilton. - Vasilevski is Vice President of Performance Marketing at Scopely. - Paradas is General Manager, North America at ShopBack, which has more than 45 million users across 12 APAC markets and a growing U.S. presence. - Miles is a Product Manager at Twitch. - Rubanaitė-Vasiliauskė works in App Store Optimization at NordVPN, Nord Security. - Williams is Founder and CEO of Wild Minds. - Yakabağı is Founder of Gamigion. - Hamilton is Managing Director, North America at M+C Saatchi Performance. - The existing Advisory Board already includes representation from 2.5 Gamers, Adjust, AppsFlyer, App Masters, Electronic Arts, Phiture, Revenue Cat and The Weather Channel, among others. - MAU Vegas will take place May 4–6, 2027, at Bellagio Las Vegas. - The redesigned program will emphasize concentrated thought leadership, executive-level conversations and more opportunities to connect. - Topics will include AI and agents, app discovery, advertising and measurement, app economics and subscriptions, gaming, creators, commerce, product growth, and the connection between apps, web and emerging platforms. - AppsFlyer is a Presenting Sponsor, and Adjust is a Brand Experience Partner. - Apple, Google, Meta, Paddle and Roku will be represented among more than 150 solution providers.

Between the lines: - MAU Vegas is leaning harder into community curation as a competitive advantage. - The mix of new leaders points to a strategy that blends enterprise marketing, mobile gaming, creator platforms, app discovery and global expansion. - The Bellagio move and bigger Founders House suggest MAU wants more executive-facing programming and a stronger premium experience. - The added advisory voices also give MAU more direct access to current operator perspective across the mobile stack.

What's next: - MAU Vegas will use the expanded leadership network to shape the 2027 agenda, speaker lineup and attendee experience. - Founders House and the broader Bellagio programming will return in May 2027. - MAU said the goal is to keep building an event shaped by the people making mobile’s next phase.