Peanut Productions reshapes leadership for enterprise growth

Peanut Productions announced a leadership overhaul on July 16, 2026, naming a new general manager and several specialized directors as the Australian experiential agency pushes into larger corporate work and cross-border growth. The move is designed to tighten delivery, expand in-house capabilities and strengthen its position in enterprise pitches.

Why it matters: - Peanut Productions is reorganizing its senior team to support larger client programs, more complex delivery and international growth. - The changes are meant to protect premium execution while the agency scales across corporate events, brand activations and incentive travel. - The new structure concentrates strategy, operations, content and business development under clearer leadership lines.

What happened: - Peanut Productions announced a structured evolution of its senior leadership team on July 16, 2026. - Matthew Jackson was promoted to General Manager. - Joanna Booth was appointed Director of Event Strategy & Delivery. - Louise Perryman was promoted to Director of Event Operations & Delivery. - Mitch Hicks was appointed National Business Development Manager. - Andrew Finlay was elevated to Senior Content Producer.

The details: - Jackson said his role will focus on execution, standards and translating Michael Mastrodimos’ strategy into day-to-day delivery. - Jackson said Peanut Productions is entering an aggressive scaling phase and needs stronger operational systems to keep quality intact. - Booth joins after an extensive overseas career and brings event execution plus brand strategy experience. - Booth will align corporate projects with client business objectives and KPIs. - The company said that focus is intended to strengthen its edge in major enterprise pitches. - Perryman becomes the agency’s lead for incentive travel and delegate management. - Perryman will oversee flights, premium accommodation, transfers and registration logistics. - Hicks will expand Peanut Productions’ footprint across Australia and international markets. - Hicks will also manage procurement and stakeholder relationships tied to future event management opportunities. - Finlay will lead content delivery across medium and large-scale projects. - Finlay’s remit includes keeping digital production and creative development connected from script through live screen. - Mastrodimos said clients are taking on more ambitious and complex projects. - Mastrodimos said promoting from within and adding Booth and Hicks strengthens leadership, strategic thinking and operational depth. - Peanut Productions said the new pillars consolidate delivery across strategic design, technical production, enterprise delegate travel and content creation.

Between the lines: - The restructuring signals a move from a broad agency model to a more specialized operating structure. - The company is leaning harder into in-house capabilities, which can reduce handoffs and give enterprise clients one coordinated team. - The emphasis on KPIs, procurement and delegate logistics suggests Peanut Productions is targeting bigger corporate buyers with more formal purchasing processes.

What's next: - Peanut Productions will use the new leadership setup to pursue the next phase of enterprise scaling and cross-border capabilities. - The agency is positioning the team to support future corporate programs, premium activations and incentive travel work at larger scale. - More information